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Email marketing software reviews

Every email tool promises easy sends. Read the reviews before you pay.

  • Email marketing software, including a platform with a free plan
  • All-in-one funnel builders with built-in email
  • Email marketing courses

01Coverage

What the email reviews cover

You will find them under two of its categories, Email Marketing and All-in-One Funnel Builders.

02Steps

Five checks before you choose a platform

  1. Name the job

    A weekly newsletter, a sales funnel or learning the basics? Start with the software, funnel builder or course reviews.

  2. Read it to the last line

    Note what stands out and who the tool suits, then read the affiliate note at the end before you follow the link.

  3. Check the sender rules

    Gmail requires every sender to set up SPF or DKIM and keep its reported spam rate below 0.3%. Your platform should make that possible.

  4. Check the vendor's terms

    Plans, prices, sending limits and refunds are the vendor's call. Check them on the vendor's checkout page, not in a review.

  5. Decide, or ask first

    Follow the review's link to the product, or put your question to Eric Salo with the form below.

04Why it matters

Choosing an email tool from its sales page is hard

Email tools sell themselves with the same promises, and the catch tends to show only after you've paid and moved your list across.

  1. The sales pages all sound alike

    Feature lists and launch offers blur together. A short first-person review says what the tool is in plain words.

  2. Fit matters more than features

    A platform built for a course creator may be wrong for a small shop. Each review names the kind of user the product is for.

  3. The law follows your list, not the tool

    Australia's Spam Act 2003 requires consent, accurate sender details and a working unsubscribe facility in commercial emails.

  4. You should know who is talking

    The reviews are written in the first person by Eric Salo, founder and primary author of Eric Salo Reviews, and its Disclosure & Disclaimer page is one click away in its footer.

05FAQ

Questions about the email reviews

Which tools do the email marketing software reviews look at?

Three kinds of product: email marketing platforms (one of them with a free plan), all-in-one funnel builders with built-in email, and email marketing courses. A review sets out what the product is, what stands out and who it suits, and links to it.

Do the email reviews carry affiliate links?

Some do, and buying through one may earn Eric Salo Reviews a commission, at no extra cost to you. Its disclosure page says affiliate relationships may influence which products it features but do not dictate its opinions.

Will a reviewed platform guarantee results?

No. Its Earnings Disclaimer is plain about it: references to income are illustrative only, and there is no guarantee you will see similar results.

What should an email platform let me do?

Meet the rules your mail is judged by. Gmail asks bulk senders (over 5,000 messages a day) for DMARC as well as SPF and DKIM, and the UK's ICO says you must not send marketing emails to individuals without specific consent, with a limited 'soft opt-in' exception for your own previous customers.

Can I ask for an email tool to be reviewed?

Yes. Its contact page invites suggestions for future coverage, and the form on this page works for that too.

What are the contact details for Eric Salo Reviews?

By phone on +61 1300 853 569 or by email at hello@ericsaloreviews.click. You can also leave a question in the form on this page.

Next step

Weighing an email platform right now?

Read the email reviews on Eric Salo Reviews, or put your question to Eric Salo first.

Call +61 1300 853 569

Phone and email as published on the Eric Salo Reviews contact page.

06Ask

Put your email-tool question to Eric Salo

Weighing an email platform, a funnel builder or a course? Send your question, or suggest a tool for a future review.

Your question is sent

Thank you, it is on its way to Eric Salo Reviews.

Name, plus an email or a phone number, is all we need.